Writing is challenging and has always been challenging, even to those who do it on a daily basis.
For bloggers, columnists, novel writers, among many others, writing becomes a part of everyday life, sweeps into their quotidian activities, and yet channeling one’s thoughts succinctly is ever so difficult.
The number of bloggers currently are at a massive 6.7 million.
The ever-increasing internet activity, the number is supposed to grow at about 10 percent every year.
To stay ahead of the competition, one needs not only quality but also quantity. For running a successful website, one needs at least 2 articles a day.
Most bloggers cater to a niche, and contrary to the prevailing belief, most bloggers are not proficient writers.
They are mostly experts in their niche, with exciting insights into the industry their blog caters to. Writing 2–3 blogs a day can certainly be a challenge, albeit not a very difficult one.
Most novice bloggers make the mistake of writing a very verbose language, something that fails to strike a chord with the readers would eventually result in bouncing.
It is important to understand that blog writing is not literature, while you can attempt to be creative, the flow of words need not be poetic.
For this reason alone, it is important to use every day, simple words in your articles that are easy to understand.
This is something that works for bloggers who cannot write very well.
What you put up on your blog is akin to having a conversation with your friend, minus the expletives, of course!
It is much like explaining some sophisticated context to your friend, in a way that resonates well the recipient. Try:
Always include context, some introduction is always needed before you plow through the technical stuff. If it is a series of article on a similar topic, introduce some background.
Given that we are bombarded with so much information in our daily lives, attention spans have taken a hit. Try to write brief and crisp paragraphs, with the right spacing and appropriate heading.
Make it more relatable. Paradigms can be helpful.
Try to use a headline that grabs their attention and at the same time is informative.
Images are a must. The right image can be worth a thousand words, try to use as many images as you can with the right tags.
Research
Given that there is a plethora of other blogs that will have the same niche as you, who cater to the same interests as you, and have the same reader base as you, it is important that you stay ahead of the competition.
The best way to go about it is for a thorough research before you start.
There can be many ways to go about your research, but it must not only be curtailed to Wikipedia articles. That is a really good way to lose credibility.
Try to include infographics, statistics, and include a source for anything that you put up.
Most of the time bloggers are at a loss for content on the topics, so it is only best to visit government statistics, official associations, those links that Wikipedia puts up to support its deductions.
Making It Relatable
It goes without saying that anything that you put up needs to be easily understood by the reader.
A great way to strike a chord with the reader is to make pop culture references, something that is easily digested and witty.
Try to include statistics in the form of graphs and so not rely heavily on the words.
The article must not be ponderous, try to include as little history as you can and as many images as you can. Images can be very helpful in explaining complex topics.
Use the right density of keywords, think about 6 times for every 500 words, so not do it too much, that can be counterproductive.
Given that you use images, it is very important to use alt tags. Try to include image description with the keywords.
Use outbound links, do not include too many.
Include as many inbound links as you can. Links to other posts on your websites are called inbound links.
Keep the URL as short as possible and try to include the keyword in it.
Use headlines and sub headlines wherever necessary.
Make sure that the article flows well, without too many repetitions of phrases.
Choosing the right keyword – try to use analytical tools to look for the keyword hype, that is, how much the keyword is searched in the search engines. Choosing the right keyword is very important as it translates to organic traffic.
Try Unique Content
It is very important that the content that you put up online is not rehashed version of some other article already present. Do not airlift all the facts from one place, try as many sources as you can.
It is important that your blog is Copyscape passed if you want it to rank in the Google top 10.
It is equally important to produce something of practical value.
Do not offer a solution to a problem that doesn’t exist.
Try to reiterate the problem in your headlines and sub headlines, and offer a conclusion along with the solution. The article must always flow very well, try to keep the reader interested.
Try to include questions in your content.
Quality questions that are likely to make the reader things.
Try a string of questions, not too many, to engage the readers.
It is necessary to do that from the get-go, so the introduction should be explicitly cl ear and also concise.
Once you’ve done all that, writing is as easy as cake, simple as whistling Dixie.
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