Here’s something we can all agree on: we have turned ON adblockers on our browsers, right?
It is an indisputable truth that ads are annoying and ad-blockers sanity-savers– a recent survey shows that about 40 percent of online users have ad-blocking extensions enabled in their laptops with 15 percent of users using ad blockers on their mobile devices.
But, who could blame them (us)?
Ads are annoying and sometimes irrelevant. The ads stifle online experiences.
And the ads from e-commerce sites are too distracting and destructive to our productivity.
Looking at these downsides of ads popping up when you are in the middle of something important, internet users were jubilant when Google Chrome came up with prepacked capabilities and extensions for adblocking from February 2018.
If you are a blogger hoping to earn from ads this year, is there something you can do to prevent adblockers from hurting your income stream?
First, it’s important to note that adblockers are third-party installations. And whether they affect your income or not is dependent on several factors.
Adblockers work by not only interrupting conversations between users and ads, but some can stop tracking codes from relaying information about a user’s activity to the advertiser’s website.
If you are a marketer collecting analytics, this is not great news. The ad blockers could also skew your results, especially if people use the ad blockers to block ads and Google Analytics as a default measure.
Therefore, it means that there is a lot at stake when dealing with adblockers while trying to earn from your blog.
It begs the question: can you stop the adblockers from sidetracking your blog’s income?
Yes, you can. However, it requires a lot of work on your end.
Below are some of the things you could do to recover your income if you’ve been hit by adblockers:
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Post more article ads
The article ads are also called sponsored ads/ sponsored content. This type of ad gives you a great alternative to the standard ads.
The other reason why you should consider using these ads is that they are not recognized by the ad blocking software with most publishers noting that their ads are still seen even when ad blockers are enabled.
These ads are flexible and easy to scale.
On the downside, the sponsored posts aren’t native ads in that they are not tailored to meet the needs of your site. They non-native ads will call for editorial input.
Keep in mind that the article ads will only use your blog to distribute ads for an advertiser of existing content.
The other issue is that the article ads might fail to align with set editorial standards.
Don’t give your online visitors a reason to enable adblockers
Understand that your audience doesn’t use the adblockers out of spite, but they do so out of necessity. They want the best user experience when reading your interesting articles.
So, if you could incorporate ads in such a way not to interrupt their reading (or any other activity), they will not have a reason to look for an ad blocker.
There’s also the element of security. Some of the people using ad blockers have taken the move for security reasons.
So, if you can solve the security, privacy, and annoying aspects of ads, it means that you could have fewer people blocking ads on your site.
You need to realize that by the time someone blocks ads on your site, it means that they love something about your site and they find your content useful.
Therefore, the only way for you to keep them happy is by finding better ways of displaying your ads, if you must display them.
Some of the things you should do include;
Addressing security concerns on your blog by using trust/ security badges, SSL certificates, and by managing your user’s access.
Make your ads less interruptive by using ad formats like the in-content ads instead of the autoplay ads. Avoid the use of intrusive ads.
You need to reassure your readers about the privacy of their data.
Optimize your website to run and load at higher speeds. In most cases, ads will slow down your site, and the reason for visitors leaving could have nothing to do with the ads, but everything to do with your site’s loading speeds.
Be Creative with ads in Relevant/ Related Content
For the longest time, the use of native ads has been the most effective way through which publishers could earn from ads, even with the increased use of ad blockers.
Since article ads aren’t native ads, and they don’t meet editorial standards, you might want to focus on creating more of the native content.
The native content/ ad is often created by the publisher and is focused on a topic that matches the interests of the reader and the advertiser.
Make Lemonade out of lemons
Why not use blocked ads to find value?
To survive online, you have to be an optimist. One of the situations that call for optimism is where you are required to use the ad blocking as a way for you to gather data, collect email addresses, and sell products.
How many times have you visited sites like Forbes and other top-ranking sites (with your adblocker on) only for your access to that article be restricted unless you did something for them in return?
You can do easily by capturing emails as a way to promote your newsletter, or you could use it to encourage users to sign up for a free account or follow you on social media.
Whitelisting
If you’ve visited a site that restricts your access to its contents because you are using an adblocker, then you have seen the option they give you whitelisting – Whitelist Us – right?
For this, you have to be whitelisted. What this means is that you could command your adblocker to accept some ads.
So, the adblocker will bypass its filters, as long as you meet some of its set criteria for quality.
For whitelisting, yours should be high-quality content, you should be ready to serve the lowest number of ads, and the ads used shouldn’t be intrusive.
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