Imagine you’ve spent the whole weekend making a blog post.
This one’s quite good. It’s funny and relatable; it’s highly informative and equally creative.
You’ve proofread once and twice again to be sure, and you’ve spent a great deal of time in research and fact-checking. You post it to your blog, and wait for the comments to pour in.
Days and weeks pass, but your blog post sits and waits unread. What’s happening?
Low readership is actually a common problem among blog owners. Some blogs even take years to reach blog readership in the thousands per month.
To put it simply, people can’t read your blog if they can’t find it. SEO or search engine optimization is simply the process of making your blog content search engine friendly.
Think about it this way: You’d want to be the first result that pops up when people search for something related on the Web.
Making your blog SEO-friendly is basically telling Google’s search algorithm that your blog is filled with everything there is to know about a user’s search query. So how do you do this?
So, if you’re writing about increasing website traffic, you might want to sprinkle some keywords like “get more traffic” or “promote your site” in your blog post.
You might also want to consider having alternative texts for your images since web crawlers also look at these values.
Create a meta-description
A meta-description is a short, 130-character description of your blog post.
Whenever you make a new blog post, make sure that you prep them for social networking sites.
Utilize social media groups
The great part about promoting through social media is that, most of the time, much of the work has already been done for you.
For example, if you’re trying to promote a wedding blog, you should join groups of wedding suppliers or grooms- or brides-to-be.
You can promote to public social media groups and they’d be easy to convert because you already know that they’re interested in the topic or the service you’re promoting.
When people share your content to people they care about, then you know you’ve done a good job.
Bank on intrigue, controversy, and shock
Be careful though as you wouldn’t want to make clickbaits. Clickbait articles are those that have intriguing titles that make the readers want to read the article.
The titles are mostly exaggerated in clickbaits though. They may not be related to the content at all or, if they are, would only be related in the slightest.
When you make an intriguing title, be sure to back it up with a similarly intriguing article.
Ask the right questions
The right questions should create meaningful conversations.
The topic and the question don’t always have to be controversial.
Conversation starters are a great way to subtly let your followers know that you’re an expert on the field. Answering comments is also a great way to interact with your readers.
Post at the right date and time
Make sure you’re posting at the right time of the day, so that your post reaches the most number of readers.
Be sensitive about your followers’ reading habits.
If you post weekly, learn which day your followers are most active. Also, make sure you’re not posting about Christmas in February, or Halloween during June.
Make your post easy to share
If your post is easy to share, it will definitely get shared.
When people can’t find the share button in an instant, they might get discouraged and they’d have time to rethink if it’s even worth sharing.
Your blog post needs to be shareable in a maximum of 3 clicks of a mouse or 3 taps on a screen.
Be friends with other bloggers and you may earn yourself some cross promotion. Aside from your blog, let your readers know about other bloggers that offer similar content — but from a different point of view.
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