Growing Your Blogging Business: How to Earn More as a Professional Blogger

Thanks to the Internet, hobby writers can now capitalize on their skills and passion. While blogging primarily started out as a way to document someone’s thoughts online, now people can actually make a career out of it.

Fortunately, setting up a blog is now simpler compared to before. Websites like Blogger and WordPress enable users to host their blogs on their platforms with relative ease. With several templates that are ready-to-use, you can have a blog with a few clicks.

Given that you already have a content masterplan for your blog, the next question is: How can you generate income in such a way that you can actually turn blogging into your fulltime career?

Build a High Quality Subscriber Base

In order to start earning money from your blog, people have to know what you are offering them. Whether it is a product, a service, or a collection of valuable information, they must know what you can bring to the table.

You can start out with sharing your posts via social media outlets. These days, people usually hang out in their social accounts not only to keep in touch with their friends, but also to keep themselves updated with news, events, and posts from companies that they follow.

People who are interested in your topics will inevitably be drawn to your posts — you just have to let them know that your blog exists. Start sharing your content and people will look forward to more.

Create Meaningful Connections

While quality content is a big must, another factor that guarantees that you keep the subscribers coming is by making sure that you actually engage with them. Let them know that you’re listening to their thoughts by acknowledging their comments when they make one. When you interact with subscribers and other bloggers, you make them feel important.

Giving value to your readers will make them value you in return, leading to higher traffic and potentially, more money. Additionally, the comment section is actually a good place for more post ideas because readers tend to ask specific questions there.

Take Advantage of Blog Giveaways

One of the fastest ways to be known across your niche and your target audience is to hold blog giveaways. Getting free stuff is something that always gets attention, no matter the context. You may have to start with shelling out money from your pocket for these prizes, but the returns will be worth it.

Once you’ve built your subscriber base, however, the prizes to give may even come to you. How? Companies related to your niche may see the business potential of marketing their products through your blog. Thus, they may choose to provide you with things that you can give away to your audience.

Employ Internet Marketing Strategies

Another way to generate money for your blog is through Internet marketing. Popular strategies include affiliate marketing and contextual advertising. Both of these methods involve product placements in an attempt to benefit from the team-up.

For example, affiliate marketing will have you endorse a company’s particular product. When your readers purchase the product, you can get a commission from the sale.

As for contextual advertising, these are strategic ad placements across your blog. These ads are placed in such a way that will make readers care and click the links. These clicks can also help you earn a small commission. Even if it might not be much, if many people click, you will earn a lot.

Grow your content skills

Every blogger starts sharing their thoughts out of passion. Earning from blogging, however, goes beyond passion since you need to create content that not only captivates readers but also helps you gain a profit from blogging. Select a profitable niche and work on delivering the best content. You may have powerful words and good ideas but how you relay this information to your readers can determine how profitable blogging can be for you.

You need to create great content that readers find interesting and are eager to continue learning for you. Find out which content is famous in your niche and write relevant topics. Make sure that the content you come up with delivers value to your readers before you post it. In short, be a badass in writing.

Come up with a unique mechanism

Many professional bloggers are trying to make a living from their work and remain competitive in the industry. You can be among them if you implement unique mechanisms that are different from your opponents.

Before you promote a product through your blog, try to evaluate if it meets the needs of your readers and if it can generate sales eventually. People purchase certain products and services to transition from their point of need to the point of gratification. That is why you must implement unique mechanisms that can help you fulfil their specific needs which in turn can make you profitable.

You have to find the right strategies to be able to deliver the transition better than other competitors in the industry. People do this through diverse mechanisms. For instance, you can try to get published on a platform that has a lot of readers looking for relevant content. This can help the product sell within a short period and give you productive results overs your competitors.

Promote digital products

Some bloggers are not comfortable with advertising other people’s products on their sites. You can still make money through blogging in other ways. One of the techniques that can be profitable is selling digital products. People love digital products since they are convenient. You can make an income through your blog from selling items such as ebooks, apps, themes, plugins, workshops, and online courses. You can even sell video, images, and music that other people can use to create their own content.

Choose an avenue that you are comfortable with and make it useful to your audience. Remember to listen to your readers as you come up with a digital product so that you can gratify them.

Consider selling memberships

Apart from selling products, you can also sell memberships to some corners of your site to readers. For example, if you are a career blogger, you can charge users a monthly fee for them to access their job board. If you are a business-oriented blogger, you can sell memberships to a forum where readers who want to start a business can get personalized advice regarding the same. To succeed in this, you have to ensure that readers cannot get the same information for free anywhere else.

Trying to earn money from your blog may not show great results at first. In any case, your income goals can be achievable if you start out with these simple steps. Consistency is always key to unlocking the full potential of your blog.