Blogging is one of the well-known methods of earning a steady stream of online income nowadays.
But are you curious about how bloggers do earn money from their websites? It seems that the more readers they have on their blog, the better their earnings are.
How do they do it?
Here’s the simple answer: Affiliate marketing and Advertising are just two of the most popular methods bloggers use to gain profits from their sites.
Affiliate marketing can be thought of as subtly promoting products online. Advertising is straight-up ads in various forms on a website.
Advertising is an often-used but proven method to monetize a blog. There are different kinds of advertising out there – Cost per Click (CPC), Cost per Action (CPA), and Cost per Mile (CPM) are some of the favorites.
But today this article will focus on perhaps the most lucrative of them all – CPM.
Read on and learn more about CPM, how it works, as well as seven of the best CPM networks bloggers can use to monetize their websites.
Contents In Page
What is CPM Advertising?
CPM means Cost per Mile – the cost paid for every one thousand displays of ads. The ads are merely shown on the websites and visitors need not click on the ads for the site owner to make money.
The number of times a specific ad gets impressions or visits will determine how much a blogger will earn from that ad.
Here’s an example to illustrate further how CPM advertising works:
An advertiser agrees to pay $10 for 1,000 ad impressions. A blogger then expresses interest in this and displays said ad on his website. The ad is viewed 10,000 times by the blog’s visitors across the globe. For this, the blogger earns $100.
Rates for ad impressions may also depend on the countries that website visitors come from. For instance, site users visiting from the USA or Canada have higher rates than other countries.
Bloggers might scratch their heads at the multitude of CPM networks available to them. Who’s legitimate and who isn’t? Who pays great and who pays fluff?
And bloggers can’t get it all, right?
They’ve got to choose a couple ones that will work for them somehow.
To help bloggers figure out which network is the best fit for them, here are seven of the top-notch CPM advertising networks they can consider:
1. Google AdSense
This is Google’s flagship CPM network that is most widely known and used by publishers across the globe. Bloggers use AdSense because of its safety features, quality customized ads, and ease of use.
The minimum threshold required for payout is $100 and can be received through Western Union, wire transfer, cheques, or EFT. AdSense follows Net30 payment policy which means that payments are processed and released in 30 days.
Lots of publishers want to utilize AdSense for website monetization. However, getting a website approved for AdSense isn’t that easy. Google has some strict rules and recommendations to follow such as the following:
Bloggers working on several niches across various screen types like mobile, desktop, and social media are the ones who often use Propeller Ads.
It’s because this CPM network is easy to join, offers instant site approval, incorporates real-time reporting, and works well on mobile platforms and social media.
Propeller Ads utilizes several ads types such as pop-ups, pop-under ads, and dialog boxes. They give a ratio of 80:20 benefits for all their publishers.
Rates for impressions range from $1.00 to $10.00 depending on the geographical locations of a website’s visitors.
Payment is made when an account reaches a minimum threshold of $550 for wire transfers and $100 for other payout methods.
Propeller Ads follow the Net30 payout policy.
Payment methods include PayPal, PayZa, Payoneer, and wire transfers.
One downside of Propeller Ads is its frequent use of pop-ups and pop-under ads, which site visitors might find annoying and a little spammy.
Otherwise, these kinds of ads bring lucrative rates especially when they are shown in specific geographical places.
3. Media.net
Media.net is a trusted ad company that has tons of popular publisher clients such as NY Daily News, Forbes, Meredith, and Reuters.
It is a well-known contextual advertisement network since it runs Bing and Yahoo’s contextual ad platform.
Media.net is a popular choice for both small and large-scale bloggers producing high-quality content.
Media.net offers high-paying ads in multiple sizes for bloggers and publishers, as long as their sites follow these requirements:
Blog must be in English
Must contain original and high-quality content relevant to the readers
Once a blog gets approved, Media.net provides an account manager to help the blogger adjust the ads according to their preferences. It can also be used for monitoring revenue reports.
Bloggers need to reach a minimum of $100 to get their payouts. Payment is processed using Net30 policy and can be taken through PayPal and wire transfers.
4. Conversant Media
Conversant Media is another popular network for start-up bloggers who have great content but experience minimal traffic.
The network is legitimate and has been around for a while; it was formerly known by the name ValueClick Media. Bloggers choose Conversant Media for its toned-down site approval requirements and quality ads from large brands.
Bloggers must keep in mind the following when applying for Conversant Media approval:
This CPM network is among the oldest ones in the advertisement world, making it a trustworthy network for niche bloggers with high traffic sites. Exponential is also formerly known as Tribal Fusion.
Blog must have a minimum of 500,000 visitors per month (quite a large amount of traffic needed for this)
Blog must have a professional-looking design commanding respect and authority in its particular niche
Content must be targeted yet uniquely diverse
Regular blog updates are required
Oftentimes, it is the high-traffic quality niche blogs that snag places in Exponential’s CPM network.
Once a blog gets approved, it enjoys highly lucrative rates as well as a variety of ad types to choose from.
Exponential’s performance is one of the most superb in the industry, assuring its bloggers an attractive online income.
A reporting system is also provided for monitoring a blog’s profits.
Payments can be requested once the account reaches a minimum of $50.
Profits can be cashed-out via PayPal and check.
Exponential follows the Net45 policy, allotting 45 days for processing and releasing of payments.
6. BuySellAds
BuySellAds is another quality CPM ad network which boasts of one of the highest publisher-advertiser sharing revenue percentages in the market.
They offer bloggers 75% of the income generated by advertisers from the websites. That’s higher compared to other networks that only give around 50-68% of the revenue to the bloggers.
Approval criteria for BuySellAds includes the following:
However, while one may consider CPM as the easiest and most lucrative advertising outlet for blogs, the pay isn’t really that high.
One reason is that some CPM ad networks offer low rates for their services.
Add to that the limitations imposed by geographical locations – what if a blog’s viewership is mostly concentrated in countries where CPM ad rates are low?
These things should not make bloggers discouraged, though. CPM ads is still a great way to earn money the easiest way possible.
So how do bloggers ensure a steady stream of income through CPM? They simply need to choose around 2-3 good CPM ad networks that fit their monetization needs, continue producing great content, and build a steady traffic towards their site.
A Quick Run-Down
To sum it all up, here are seven of the best CPM networks bloggers can choose for monetizing their sites:
Propeller Ads – for niche bloggers using several platforms like desktops, mobile sites, and social media
Media.net – best for all kinds of bloggers producing excellent and engaging content
Conversant Media – great for start-up bloggers with minimal traffic sites
Exponential – best for the niche bloggers with high traffic sites
BuySellAds – one of the ad networks with the highest revenue-sharing percentages, at 75% revenues for the blogger
Technorati Media – for bloggers with strong social media presence who do not mind exclusivity
CPM advertising is quite a lucrative way to gain profits for a blog site. It is imperative that the blogger chooses an ad network site that will fit his monetizing needs well.
These seven networks mentioned above all promise great quality ads, lucrative rates, ease of use, and stability that one cannot find in any other networks.
Hey Everyone it's Neeraj. Your most welcome to BlogBeginner for Learn Blogging, Wordpress, SEO, Affiliate Marketing & Many Other Things to Become Successful.
Regards BlogBeginner.Com
