A report by Cisco predicts that by 2019, video marketing will command at least 80 percent of all the recorded web traffic.
This means that if the use of video is not in your marketing strategy, then you should consider using it as soon and as best as possible. As you think about how who and how much, first consider your video hosting service.
Your top contender is YouTube but, is it the right fit? Should you choose YouTube over Vimeo? Why?
YouTube is the second highest site that gets traffic on the internet; it’s the 2nd largest search engine after its parent company, Google; it’s bigger than Facebook making it the largest social media site, and it records at least 6 billion hours of videos watched monthly. These numbers tell you that despite not being the perfect fit for everyone, it is one of the best.
YouTube hosting is free. Not only for individuals but also for businesses. With the budget on top of your mind as you think strategy, hosting services by YouTube are easily unmatched and may be what your business needs.
Uploading a video on YouTube is free of cost. This means that you don’t need to pay anything to upload your video on the YouTube platform & share it with the world.
Other video sharing platforms are also free but they have many limitations.
So, YouTube is the best platform for upload video & make money also.
2. Number of Users
You create content for people to see then decide to buy from you or subscribe to your services. To get the numbers, YouTube is your best bet. This platform is unrivaled. It commands a huge audience of at least one billion active users – this is a third of the internet-using population.
Since you are looking for a high reach for your videos, your business will eventually attract high traffic from YouTube.
3. Mobile Access
Did you know that more than half of the YouTube views come from smartphones, tablets, and other mobile devices? This means that YouTube dominates the mobile streaming space and it easily outranks its top competitors.
4. Search Engine Optimization
Before you upload a video on YouTube, you have to undertake keyword research. Your search for the target keyword is not only bound to searches on YouTube but also on Google.
Being the second largest search engine on the internet, after its Google, its parent company, your chances of being found, especially if you target the right keywords are unmatched.
So, if you are created a video that is tailored to a particular search query, the video will show up on top of search results on YouTube, as well as Google.
Unlike Vimeo and other video hosting service providers, YouTube offers free and unlimited storage for all its accounts.
This means that you don’t have to think of paying for storage once you get started.
The best part is that you can upload an unlimited number of videos.
Of course, the downside of the freebies is the ads. As long as you are using YouTube as a video hosting site, you have to be content with pre-roll ads that negatively affect your users’ experiences.
6. Increased access to traffic
With over one billion active users watching billions of video hours daily, YouTube opens an opportunity for traffic.
Once you publish a video on YouTube, your company has the potential of reaching hundreds and thousands of viewers, depending on how good and optimized your videos are.
To pull in more traffic, share videos of customer stories, training videos, explainer videos, webinars, or run ads.
7. It supports different formats
In collaboration with Adobe Flash, YouTube plays back all video formats.
8. YouTube Videos Capture Attention
If you create high-quality, engaging, and helpful videos that give your audience value, you can expect a high number of views hours after uploading it.
Your biggest challenge, however, is breaking through the noise and millions of other videos uploaded every minute.
You can create attention-grabbing videos by analyzing what the competition is doing then identify the gaps they leave.
Fill the gaps with more detailed and engaging content.
9. Integration with your social media marketing strategies
You also want to leverage this asset – video: given the 1200 percent increase in shares compared to images and text combined.
These numbers are from research by Wordstream.
Other benefits of YouTube: your content will reach a global audience, and it boosts ranking on search engines.
10. No File Size Limit
Do you know what is the maximum file size limit on YouTube to upload a video?
Well, there is no file size limit to upload a video on YouTube.
This means you can simply upload your video to YouTube without worrying about video file size. If you go to other video sharing platforms, they have many limits.
But they have a video length limit for unverified accounts. This means unverified account can upload a maximum of 15 minutes video. However, you can remove this limit by verifying your account.
So, use YouTube for upload & share a video.
11. Always Online
At YouTube, your video will always online. You will not face any downtime in your video. It will always available online to get views by more than 1 billion active users.
If your video follows YouTube community guidelines than your video will live forever on YouTube.
12. Free Brand Promotion
If you have a blog with good quality content in it and you are using YouTube for your video promotion then after some time your blog name become a famous brand name.
So, you will get free brand promotion for your blog.
Start using YouTube to convert your blog name into a famous brand name.
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